Every day, employees asked our graphic designers for more designs than they could ever create. Even when requests were approved, the back and forth process of creating simple, straightforward designs was painfully inefficient.
When employees lacked the resources they needed to do their jobs, they took matters into their own hands. They'd cobble together communication materials in Powerpoint and Word, creating inconsistent designs in secret. I called this tension "taxation without representation" -- we would tell them, "You're not allowed to create designs yourself, but we also don't have time to help you."
SAWA takes raw content and creates fully-finished design options automatically, just like real designers do. Both sides are happy: program managers are empowered to make their own materials quickly, and communications managers ensure everything that's made is on brand and consistent.